Kia Proceed Medialounge Barcelona

To ensure a spectacular, resonant world debut for the launch of KIAs new car model, ProCeed, we were tasked with implementing the event concept and design in the summer of 2018 in Barcelona. Around 1000 VIP press and influencer guests were invited to experience the unveiling of the new model, which was presented in a mirrored shipping container which featured design elements inspired by the clean, modern lines of ProCeed. No creative effort was spared in our planning of the entertainment throughout the event.

Facts

Client: KIA Motors Europe 
Industry: Automotive
Services: Event concept and design
August 2018 Barcelona