Cee Cee Creative was comissioned to create the concept, art direction and layout for the publication “Management Von Kunstgalerien”, written by Magnus Resch. In the text Reach makes the statement – making art should make money. To match this bold view Cee Cee Creative wished to create an equally bold design. The goal was was to turn the general perception of a reference publication on its head. A neon Pantone was chosen to feature regularly across chapter breaks, headings, quotes and illustrations. The use of such a vivid colour helped elevate the book, creating an engaging publication that went on to be a best-seller on Amazon.