Management von Kunstgalerien

Cee Cee Creative was comissioned to create the concept, art direction and layout for the publication “Management Von Kunstgalerien”, written by Magnus Resch. In the text Reach makes the statement – making art should make money. To match this bold view Cee Cee Creative wished to create an equally bold design. The goal was was to turn the general perception of a reference publication on its head. A neon Pantone was chosen to feature regularly across chapter breaks, headings, quotes and illustrations. The use of such a vivid colour helped elevate the book, creating an engaging publication that went on to be a best-seller on Amazon.