Clyde.
Clyde needed a fresh start: an outdated image and an impersonal design were holding back the brand. The goal was to inspire people to embrace a new car-sharing concept — subscription-based car ownership.
Strategy: Focusing on the values of “Friendly, Seamless, Simple” and as the project evolved, these values crystallized further into “Simple, Inspiring, Flexible.” The brand strategy gained traction: Clyde was designed to “simply take everyone along.”
Solution: We came full circle with Clyde’s new corporate identity: the “C” became the hero, embodying a friendly, forward-moving vibe with its rounded design. An inviting color palette set a positive tone, and custom illustrations brought lightness to complex offerings and benefits. Now, Clyde is circulating across Switzerland with a bright, approachable personality, making car subscription feel as easy as hitting the road.
Client:
Clyde
Location:
Switzerland
Services:
Strategy, UI/UX Design, Copywriting
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