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Redefining the City Center

Potsdamer Platz Festival

Event
Branding
Campaign

For the 25th anniversary, the Potsdamer Platz Festival was held as an open event for all, celebrating the space and Berliners. We developed the concept and managed branding, communication design, event assets, and documentation, including a microsite and visuals to create a seamless experience across all touchpoints.

Strategy: To create a dynamic festival corporate identity (CI) that connects with the mother brand while establishing its own distinct look and feel, appealing to a wide audience, including families, neighbors, and tenants. The main goals were to maximize visual impact and provide a versatile framework for creating collateral across the four zones, including signage and wayfinding. The concept was also extended into a comprehensive website design showcasing the full program.‍

Solution: A fresh and friendly corporate identity was developed, drawing from elements of the mother CI such as fonts, but enhanced with custom-made shapes and a bespoke color palette. Four hand-drawn shapes became the core of the corporate identity, each representing one of the festival's four different zones. Simple animations brought the key visual to life on digital screens, while the shapes and colors were applied to facilitate on-site navigation and organize information on the website.

Client:

Brookfield Properties

Location:

Berlin

Services:

Event, Branding, Campaign, Social Media, Photography, Webdesign, Content

More Info
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A group of people sitting under a large wall graphic that reads "Potsdamer Platz Festival - Wir feiern 25 Jahre" on a background with shapes in four different colors, showing the brand experience.
A bowl of food with Tofu and rice, topped with hot sauce on a red table.
A concert stage with a large crowd bathed in a purple light from a bird's eye view, showing the event experience.
Closeup mage with Purple Socks in Jill Sentf and Potsdamer Platz collaboration on a lawn background, as part of the brand identity design.
Colorful advertisement Branding of Potsdamer Platz with yellow text reading "Free Entry 12-22H - 15. + 16 September.
Phone next to Laptop on a table depicting a colorful Potsdamer Platz Instagram Story graphic design, showcasing the communication design of the festival.
A group of young people playing on a blue basketball field next to a street. In the background is the Theater am Potsdamer Platz, showing part of the event concept of the festival.
Colorful metal signage design indicating "Workshop / Activities, Food Market, Kids Play Street and Main Stage", showcasing the communication design of the festival.
Closeup of a beige button up shirt with the Potsdamer Platz identity typography in Orange stitching, as part of the brand identity design.
Overview of the green, pink and orange countdown post designs for the start of the Potsdamer Platz Festival, part of the communication design.
An artist on a stage with a microphone with the Potsdamer Platz brand design in the background.
A metal railing with the Potsdamer Platz Festival Hub design in yellow bold text on colored background shapes, as part of the brand identity design.
Person walking over the on-ground wayfinding depicting two shapes with yellow text and a bold yellow directional arrow, as part of the brand identity design.
A singer in grey and a guitarist in a grey shirt on a blue stage with the Potsdamer Platz Festival event design in the background, showing the event experience.
A singer in a white dress on stage with a band and the Potsdamer Platz design in the back aswell as several cut out shapes on the stage, showing the brand experience.
A large black wall with the Potsdamer Platz brand identity shapes on it and children infront of it drawing with colored pencils on it. It reads "Hinterlasse hier dein GeburtstagswĂĽnsche fĂĽr den Potsdamer Platz.".
Tiny flags in the Potsdamer Platz brand identity colors aswell as a large cutout shape from the corporate design.
Entrance to the Potsdamer Platz Fesival alley with flags, cutout shapes and several brand identity prints and signage.

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