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Leveling Up an Industrial Site

Berlin Decks

Branding
Strategy
Webdesign

How to build anticipation and tell the story of a cutting-edge campus soon to rise on an industrial plot? Berlin Decks' location offered both opportunity and challenge.

Strategy: It had to be bold from day one. The goal was to create visibility and buzz even before construction. Our approach included temporary installations, local community integration, and on-site communication.

Solution: A dynamic logo design, inspired by shipping containers, reflects the campus’s versatility. Bold orange and soft pink tones symbolize industry meeting digital innovation, forming the visual identity that spanned from temporary tape art to murals and overall branding – an approach that made an industry-wide impact.

Client:

BEOS AG

Location:

Berlin

Services:

Strategy, Naming, Branding

More Info
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A large outdoor sign with a bright pink background and bold, black, geometric logo design of "BERLIN DECKS.".
A close-up photo of the back of an orange jacket featuring the Brand Identity of "BERLIN DECKS".
A close-up of the Neighborhoud Map designed by Cee Cee, showing districts of Berlin.
A spread of business cards for "Berlin Decks",showing contact information, as part of the corporate design.
Berlin Decks Logo Design.
A showcase of the typeface used for Berlin Decks logo design.
A showcase of the typeface used for Berlin Decks logo design, Space Mono + Space Grotesk.
A showcase of the typeface used for Berlin Decks logo design.
A building photo with the diverse graphics on the wall showing illustrations, as part of the corporate identity.
A laptop showing the website design of Berlin Decks.
An aerial view of Berlin Decks, surrounded by greenery and urban architecture.
A GIF showing the Glasshouse eventlocation in both day- and nighttime lighting.
2 Instagram Posts, the first one showing People painting the wall with big letter "B", the second one being the close-up of the tote bag. Both showing the colours of the brand identity design.
A view of Berlin Decks Buildings, showing the bridge and river.

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