Leveling Up an Industrial Site
Berlin Decks
How to build anticipation and tell the story of a cutting-edge campus soon to rise on an industrial plot? Berlin Decks' location offered both opportunity and challenge.
Strategy: It had to be bold from day one. The goal was to create visibility and buzz even before construction. Our approach included temporary installations, local community integration, and on-site communication.
Solution: A dynamic logo design, inspired by shipping containers, reflects the campus’s versatility. Bold orange and soft pink tones symbolize industry meeting digital innovation, forming the visual identity that spanned from temporary tape art to murals and overall branding – an approach that made an industry-wide impact.
Client:
BEOS AG
Location:
Berlin
Services:
Strategy, Naming, Branding
