Visualizing Future Innovation

Luxwerk

Branding

Strategy

Editorial

Paving the Way for Innovators: LUXWERK Shines a Light. We were challenged with creating awareness for a new business campus in the northern part of Berlin. Once home to light bulb production, the new premises are designed to radiate innovation beyond the borders of the city.

‍Strategy: Develop a strong corporate identity through a name that resonates and a graphic approach that is both bold and tech-savvy yet simple. This includes crafting a positioning paper and establishing a comprehensive identity ready to support all communication needs, bringing the vision of the space to life even before construction begins.

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Solution: We initiated the project by creating a new brand identity with a fresh name: LUXWERK. This name honors the legacy while bridging the past and present- Dynamic outlines add momentum to the corporate identity, making the flexibility of the site tangible. A vibrant digital blue takes center stage, transforming the space into a 'blue box' where anything is possible!

Client:

Aventos Management GmbH

Location:

Berlin

Services:

Brand Strategy, Brand Design, Art Direction, Design, Event Design, Event Management

More Info

Less Info

Phone mockup image of a Luxwerk post graphic design.

Mockup of the advertising posters for Luxwerk featuring the corporate identity blue and simple line art.

Luxwerk corporate design custom arrow symbol in white on black backgound.

Black, blue and beige corporate identity Luxwerk colors with the graphic swirl on top.

Photo of advertising banners for Luxwerk on a street. It reads "Heute schon mieten, was morgen zählt. - Sie haben Ideen, wir die Quadratmeter".

In white text it says "Berlin" on a bright blue background.

In white text it reads "Sie haben die Ideen, wir die Quadratmeter. Luxwerk" on a black background, as one of the claims of the corporate identity.

Photo of industrial facility with pipes and electrical switches with two social media mockups placed on top of it.

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