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Disrupting Mobility Branding

Miles

Strategy
Branding
Content

When MILES came to life, no other mobility brand embraced such a bold, lifestyle-focused, and human-centered personality. Our challenge: How to accelerate the transformation to position the brand as a disruptor in a competitive market?

Strategy: Encourage consumers to choose the most exciting companion rather than just the most affordable option. We identified potential through a lifestyle-centered approach, showcasing the brand with bold design and memorable messaging that resonates with the audience.

Solution: We created a corporate identity as casual and approachable as a streetwear brand. The logo’s rounded corners evoke friendliness, while its dynamic angle symbolizes drive and progress. Paired with a retro font, the design reflects simplicity and convenience. The result: a cool companion for your city adventures.

Client:

MILES Mobility

Location:

Berlin

Services:

Strategy, Naming, Branding, Copy, Content

More Info
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Miles Typographic logo design.
Front side of a Miles car showing one of the brand's corporate designs.
Miles Typographic logo design.
Logo Design breakdown for the slogan "Pay the ride not the traffic".
Color Palette used for the branding of Miles.
Gray Van is shown from the side, showcasing Miles's brand identity design.
IPhone screen with Miles App on the main page, as part of the brand identity design.
Person holding a phone with the opened Miles App in the hand in front of a gray Van with the logo design Miles.
Map with Pins of the S,M and L cars and where they are located on the map, as application of the brand identity design.
Three phone screens showing the brand identity design Miles app and what it looks like.
Miles car parked on the side of the road at night in front of restaurant, showcasing the brand identity design.
Car Design shown from every side, front and back, showcasing the brand identity design.
Shift Box with a sign advising the driver to keep call and call Miles, applying the corporate identity font.
Car Mirror of the driver seat, with the words "Hello Sunshine" glued on the mirror, applying the corporate identity font.
Detail Shot of the vehicle bonnet with the Miles Typographic logo design.
Sheet of paper with the Miles invoice logo design.
Two business cards to show the brand identity design of the Miles buisness cards.

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Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.