Disrupting Mobility Branding

Miles

Branding

Strategy

Webdesign

Same service, new name. How can the transformation be successful, and how can the brand position itself as a ‘disruptor’ in a competitive market?

Strategy: Encourage consumers to choose the coolest companion instead of just the cheapest option. We identified potential through a lifestyle-centered approach, bringing the brand to life with bold design and memorable messaging that resonates with the audience.

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Solution: We developed a corporate identity as casual and approachable as a streetwear brand. The logo features rounded corners that convey friendliness, along with a dynamic angle that symbolizes ‘drive’ and progress. Complemented by a retro font, the design adds a sense of simplicity to the concept of convenience. Altogether: a cool companion for your city cruises.

Client:

MILES Mobility

Location:

Berlin

Services:

Strategy, Naming, Branding

More Info

Less Info

Color Palette used for the branding of Miles.

Shift Box with a sign advising the driver to keep call and call Miles, applying the corporate identity font.

Car Mirror of the driver seat, with the words "Hello Sunshine" glued on the mirror, applying the corporate identity font.

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