Creating Must-have Moments

Potsdamer Platz Campaign

Campaign

Strategy

Content

Potsdamer Platz has transformed, offering new and exciting experiences. While it’s a Berlin landmark known to all, how do we inspire people to rediscover it? And how do we talk about the place without focusing on individual tenants?

‍Strategy: We centered on three main pillars of Potsdamer Platz: Shopping, Entertainment, and Food & Drinks, targeting a variety of audiences. The concept design paired bold messaging with vibrant photography to capture memorable moments that invite people to visit Potsdamer Platz.

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Solution: We launched a five-motif campaign shot on-site, featuring select locations around the premises. Photographer Bastian Thiery captured distinctive moments up-close. The campaign was displayed as split-screen or full screen takeovers in the Potsdamer Platz subway, and on mega boards and city lights across the city.

Client:

Brookfield Properties

Location:

Berlin

Services:

Campaign, Strategy, Content

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Photo of a person in a green blazer sitting at a table with newspapers and a laptop drinking coffee and orange juice, the shot is part of the marketing campaign.

Two arms holding up several pieces of clothing on hangers in front of a peach colored curtain, the shot is part of the marketing campaign.

A blonde girl with a pink sweater is surrounded in blue, silver and green balloons, the shot is part of the marketing campaign.

Advertisement on a train plattform reading "Where good food becomes good mood." in red on a green background with the Potsdamer Platz branding. Next to it is a top-down photo of a variety of foods.

Two people sitting in black theater chairs chatting, laughing and eating pop corn, the shot is part of the marketing campaign.

Photo of a tablet showing two people laughing while they play with a pinball machine, the shot is part of the marketing campaign.

An advertising column with a Potsdamer Platz Poster in yellow and purple reading "Wo aus Alltag action wird." and a picture of people having fun at a pinball machine.

Behind the scenes of a photoshoot with people sitting at a wooden table with a variety of foods, the shot is part of the marketing campaign.

A top-down image of a wooden table set with a variety of foods and dishes, the shot is part of the marketing campaign.

Several advertisments with the Potsdamer Platz branding at the Potsdamer Platz trainstation. One of them reads "Wo aus Luft, Schlösser werden.".

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