Balancing dualities

RASMO

Branding

Content

Named after its home on Erasmusstraße in Moabit, RASMO embodies the spirit of Berlin—a city steeped in history yet brimming with forward-thinking innovation. This project combines ambitious sustainability goals, flexible workspaces, and contemporary design to honor its heritage while shaping the future.

Strategy: RASMO is a place of contrasts. Our vision was to create a corporate identity that balances these dualities: down-to-earth yet refined, approachable yet bold. Breaking away from conventional real estate communication, RASMO embraces a “Kiez Gedanke” (neighborhood spirit) approach, avoiding overly polished architectural jargon. The emphasis lies on fostering connections among tenants—symbolized by thoughtfully designed outdoor spaces and architecture that bridges the old and new parts of the building. This unconventional approach reflects RASMO’s ambition to create not just a building but a vibrant community where history and innovation coexist in harmony.

Solution: The RASMO identity is built around a bold logo, complemented by a friendly, vibrant color palette. The design language takes inspiration from the dynamic interplay between the building’s various sections. Overlapping rectangular forms with precise indentations guide the viewer's eye and organize content effectively. This modular system offers endless creative possibilities, ensuring every layout is as unique as the location.

Client:

INBRIGHT

Location:

Berlin

Services:

Naming, Logo Design, Branding, Copywriting, Editorial

More Info

Less Info

More projects

Luxwerk

Visualizing Future Innovation

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

Into Berlin

Creative Content for Cultural Players