Zalando – Pride Activation

We are happy to have worked with e-commerce retailer Zalando on their campaign for the 2018 Berlin Pride. As one of Berlin’s biggest fashion companies that have a voice and impact, Zalando rolled out a colorful campaign to celebrate its diverse team and community and wanted to give their icon a special look for it. We created a picture mark taking Zalando’s iconic logo and integrating the idea of the pride flag in the branding. The colorful logo accompanied their poster campaign that was displayed outside of the headquarters and was extended into other deliverables such as t-shirts and Zalando’s truck at the Christopher Street Day parade.