Franzius — Corporate Identity

Franzius is a Berlin-based fashion label, owned by German fashion designer Stephanie Franzius. Known for its uncompromising style and creative use of fabrics, the brand’s identity needed a bold, confident update, with just a touch of fun. The traditional family crest was kept, along with the brand logo type, while a bright blue to green gradient was applied across all design elements, injecting some new life into the aesthetic. To balance the fun colour palette, a gold foil was applied to the logo.