Assaggi, an Italian restaurant, serving simple yet delicious food required an out-of-the-ordinary brand identity that allowed them to stand out. Inspiration was taken from the classic Italian newspaper ‘Le Gazetta dello Sport’ which has been printed on pink newsprint since 1899. To compliment the pink, a dark blue tone was added to the brand palette for a contemporary aesthetic and optimal legibility. Classic car imagery and a custom script logo completed the trashy 80s gigolo theme.
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