MILES – Branding and Design

We were involved in the rebranding of car share service MILES after their renaming. Our goal was to highlight MILES as more than just a service, but a brand with personality that will become your travel companion to explore the city with. From the logo resembling a handwritten tag to the position of the foil on the vehicles, we were involved in creating the new visual identity.⁠ Complementing the design and branding elements, we participated in the content creation for this project: we provided photography and copy writing and, together with the MILES team, developed the claim ‘Escape for the weekend’ as well as ‘Like carsharing just bigger,’ to introduce MILES as first car sharing that offered free floating trucks in the city. Finally, we extended the brand fonts, colors and visual identity to multiple marketing materials such as keychains and stickers.